here are numerous corporate event types that range from small, intimate functions to large-scale events with thousands of attendees. The key is to choose the best type of event that aligns with company culture while helping achieve business goals and objectives.
Below are seven creative corporate event ideas that increase your company profile, attract new customers, and unite your team:
1. Host an industry conference.
Conferences range in size and type depending on the industry. They typically connect businesses with audiences to provide information, advertise products and services, and promote leaders in the industry.
Professionals attend conferences to stay up to date in their industry, network with colleagues, and make new connections. The key to a successful conference is to tap into those needs with informative, relevant content that provides value to industry professionals.
2. Invite a speaker from the healthcare field.
Hiring a speaker from a health-related field helps employees lead healthier lives, which can lead to long-term benefits for your company.
Some health-related event ideas include:
- Inviting trainers from a local gym to talk about maintaining optimal physical fitness while balancing a heavy work schedule
- Booking a nutritionist to teach about food choices that increase energy and improve focus
- Hiring a physiotherapist to talk about ways to manage poor posture and pain caused by sitting at a desk all day
- Inviting a yoga instructor to discuss the benefits of meditation
One of the most significant advantages of a health-related event is that it provides valuable information to everyone. An additional benefit is that it can be live-streamed as a virtual event to include remote employees, and the recording can be saved for future access.
3. Host a product launch.
Product launches that announce new products or services help build brand awareness while attracting new customers.
Product launches can be held in a physical space and combined with a trade show or conference. In addition, product launches can be live-streamed as a virtual event to promote your product or service to a worldwide audience.
4. Book a local band.
Not all corporate events need to be industry-related. For example, booking a local band for your next party is a great way for employees to have a good time while bonding outside the office.
Even the smallest towns have a local music scene with live bands that play small venues every weekend. Choose one that is likely to appeal to everyone, and treat your staff to an experience that goes above and beyond their digital music streaming service.
5. Host a trade show.
Trade shows bring together the best and brightest from your industry to showcase their products and services. In addition to offering booth rentals, many trade shows feature guest lectures featuring industry leaders and workshops that teach practical skills.
6. Organize an awards ceremony.
Reward best-performing employees, suppliers, or customers with an awards ceremony that recognizes their achievements.
Hosting an awards ceremony is a fun corporate event idea that boosts motivation, increases morale, and improves relationships throughout your company. In addition, you can combine the awards ceremony with a social event to give team members time to bond outside the office.
7. Book a motivational speaker.
“People often say that motivation doesn’t last,” says author, salesman, and motivational speaker Zig Ziglar. “Well, neither does bathing. That’s why we recommend it daily.”
Even the most seasoned business leaders will agree that staying motivated can be a challenge. That’s why giving employees the tools to increase engagement and stay productive is critical.
Booking a guest to inspire your team doesn’t necessarily require inviting a professional “motivational speaker.” It could be a successful professional in your industry, an athlete, or community leader. The most important factor when inviting a guest is their relatability and track record of success.
Professional event video production and stage design are essential to maximizing the event’s impact. Besides increasing the event’s profile, a professional recording can be posted online for future viewing.
5 Tips For Corporate Event Planning
Choosing from a list of corporate party ideas is the first step. However, any event planner will tell you that organizing and holding the event is where the real work begins.
Here are five tips that ensure your event is successful:
1. Invite the right people.
Inviting everyone to the event may be suitable for a special occasion, such as a holiday party or company picnic. Other corporate event activities are more suitable for specific teams, departments, or company locations.
Keep the goal of the event in mind if you’re making an invitation list. For example, some team-building events, such as retreats, may be more suitable to bond members of your management or executive team. Other event types — such as sports or physical activities — may be best suited for younger employees from different departments.
2. Choose an appropriate event space.
Event planners understand that the setting can make or break an event. Host your event in a space that has adequate room for all attendees. Also ensure there is extra room for team-building activities such as an escape room or a scavenger hunt.
Choosing the right lighting temperature is also essential. If your event is taking place during the day, cool or high-temperature lighting helps energize the room. Conversely, warm or low-temperature lighting is best for social events in the evening.
3. Spend your budget wisely.
If you have a strict event budget, prioritize what you need to ensure money isn’t spent on items that don’t contribute significantly to the experience. For example, ideas like food trucks, virtual reality presentations, and photo booths may be fun, but they can also be costly.
Another great idea that saves money is to rent event equipment instead of buying. In addition to cutting costs, renting gives you access to the latest equipment along with expert support.
4. Survey employees before choosing the menu.
Pairing event activities with the right food and drinks enhance the experience. Send a survey to your team to learn what food appeals to the most significant number of people and if any common diet restrictions require accommodation.
5. Increase event engagement by live-streaming your event.
Live-streaming your event gives remote employees a chance to participate. Besides increasing accessibility, the live recording can be posted online in audio and video formats for future reference.
6. Give attendees a gift to remember the event.
Organizing an event takes a lot of work, so give attendees something that will help them remember the experience.
You can give a small gift to express thanks for attending and post pictures to a private social media group. In addition, if you booked a live speaker, you can record the event and post the audio and video online for future reference.
Kramer Productions Brings Your Event Ideas to Life
Make your event a memorable experience with expert advice and equipment from Kramer Productions. Our experts provide the latest audio and video equipment, live stream distribution, lighting fixtures, furniture, stages, and tents to add polish and professionalism to any event.
